Importance
Domain names have become a crucial component of Intellectual Property elevating its status to an “online trade mark” thus making it an important brand identifier on the Internet.
This new level of importance has now made it crucial for trade mark owners to actively take steps to determine how their trade marks are being used within the domain name environment and on the Internet.
Question
The key questions a brand owner must ask: “Is their Domain in their Domain? Who really controls their domain names and how they are being used?”
