First Step
The first step is to conduct a domain name audit on all key trade marks or brands. The domain name audit will identify risk areas, domain name infringements, incorrect or inconsistent domain name information, redundant domain names and gaps in the domain name portfolio.
Proactive
The domain name audit results will include strategic advice on how best to implement practical solutions to address and resolve the issues that potentially expose the trade mark owner to online abuse, infringement and risk.
Minimizing a trade mark owners exposure to risk also involves the proactive registration of generic Top Level Domains (gTLDs) such as com, net, mobi and tel and country code Top Level Domain (ccTLDs) such as co.uk (United Kingdom), us (United States) and .de (Germany) pertinent to the trade mark owners business. The domain name audit includes recommendations on which domain names the trade mark owner should register.
Domain name infringements are categorized according to the level of importance (the greater the risk, the more urgency required) to the trade mark owner.
A quote will be prepared for domain name registration recommendations and an estimate for the domain name recovery process.
